About me

With a wealth of experience in digital and print design, I bring together creative thinking, digital expertise and leadership experience. I enjoy turning complex challenges into clear, engaging experiences and working collaboratively to bring ideas to life.

I’m equally passionate about leading and mentoring my team, nurturing their talent, and supporting their professional growth and progression.

5 years’ design leadership experience, mentoring and developing creative teams
Led a multidisciplinary design team of up to six, from interns through to senior designers
Managed team performance and development through AS Watson’s PACE framework, setting objectives, providing ongoing feedback and supporting career development
Completed management training programme, AS Watson’s 'Activate'
Ongoing leadership devlopment through FranklinCovey leadership programme
Led cross-functional partnerships across marketing, product, development, e-commerce, analytics and senior stakeholders
Led the delivery of multi-channel campaigns, from start-ups to global brands
Broad hands-on expertise across branding, UX, digital, print, creative direction and HTML/CSS
Implemented design systems, workflows and processes to improve consistency and efficiency
Led the development of a scalable digital banner system for multiple sizes across 8 languages which increased team efficiency by 40% and reduced file sizes by 98%

Away from design, I enjoy spending time with my family and our Labrador, getting outdoors for a walk or bike ride, and photography, particularly animals, landscapes and everyday moments.

I’m also a keen foodie who loves cooking for family and friends, eating out and discovering new places. Whenever I can, I love to travel, experience different cultures and, of course, sample the local cuisine.